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Title details for Becoming Elizabeth Arden by Stacy A. Cordery - Wait list

Becoming Elizabeth Arden

The Woman Behind the Global Beauty Empire

by Stacy A. Cordery
Tavia Gilbert
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A sweeping biography of one of the most influential and successful business-women in American history, BECOMING ELIZABETH ARDEN opens the Red Door to a world of wealth, glamor, and the profitable business of beauty
Elizabeth Arden was a household name on six continents and a millionaire several times over before her death in 1966. Arden counted British royalty and social elites from the overlapping worlds of New York, Hollywood, London, and Paris among her clients. She revolutionized skin care and cosmetics, making it acceptable for all women to embrace glamour and wear makeup—not just actresses and prostitutes. She created a successful international business empire before women gained the vote and at a time when virtually no woman owned or ran a national company. She developed the first luxury spa and insisted on a holistic understanding of health and beauty. Unconventional and driven, Arden fervently believed that every woman could be beautiful.
Acclaimed biographer Stacy Cordery does full justice to one of America’s greatest entrepreneurs. Canadian-born Florence Nightingale Graham turned herself into Elizabeth Arden, using her uncanny sense of the possible to take full advantage of everything New York City offered, building her company and becoming one with her brand. In an astounding rags-to-riches tale, Elizabeth Arden came to personify sophistication and refinement. Her hard work and innovation made makeup, fitness, and style not only acceptable but de rigueur. Arden prospered throughout the Depression, reimagined women’s needs during two World Wars, and by pioneering new approaches to marketing and advertising, ushered beauty into the modern era. Cordery delivers a compelling picture of a modern CEO whose career provides a model for aspiring businesses to this day.

  • Creators

  • Publisher

  • Release date

    September 3, 2024

  • Formats

    • OverDrive Listen audiobook

      • ISBN: 9780593912072
      • File size: 430812 KB
      • Duration: 14:57:31

  • Languages

    • English

  • Reviews

    • Library Journal

      December 6, 2024

      In splendid fashion, biographer Cordery (history, Iowa State Univ.; Juliette Gordon Low: The Remarkable Founder of the Girl Scouts) offers an entertaining portrait of Elizabeth Arden, the groundbreaking American businesswoman who became a household name. Tavia Gilbert provides a lively narration of Cordery's book, telling the compelling rags-to-riches story of how Arden, born Florence Nightingale Graham in 1881 Canada, moved to the U.S. in the early 1900s, and opened her first salon in 1910. Drawing upon her drive, creativity, and enduring belief that every woman is truly beautiful, Arden fostered an environment where cosmetics and skin care products became acceptable and sought after. Arden employed forward-thinking advertising approaches and redefined attitudes toward beauty and self-care. Her name became associated with sophistication and glamour, and she created an international business empire with elite clients from New York to London. Gilbert's engaging voice is a perfect fit for this fascinating biography, giving insight into the details of Arden's life and detailing her remarkable products and innovations. VERDICT Cordery's well-researched biography, illustrating how Arden's strategies continue to shape the beauty industry, is highly recommended for aspiring business leaders or anyone interested in cosmetics and fashion.--Susan McClellan

      Copyright 2024 Library Journal, LLC Used with permission.

Formats

  • OverDrive Listen audiobook

subjects

Languages

  • English

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